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The future of gaming and fashion: Nike x Fortnite

Nike, the sportswear giant, continues its bold journey into the fascinating world of the web3 space, and now rumor has it that its flagship platform. Swoosh, has entered into an exciting partnership with the video game phenomenon, Fortnite, created by Epic Games.

Last Friday, June 16, Nike's official Twitter account surprised everyone by posting a cryptic video, mentioning Fortnite, that online game that has captivated an estimated 243 million users worldwide.

In the brief teaser, we can appreciate the conjunction of Fortnite and Nike's Air Max logos, merged into one striking image. Then, a hinting word is revealed: "Airphoria", a presumed name that evokes a gamified experience to come. Immediately thereafter, the Unreal Engine and Swoosh logos come together in an exciting vision.

While specific details about this impending release have yet to be unveiled, it is clear that Swoosh's digital assets will have their place in Fortnite. Furthermore, there is speculation that Nike's powerful web3 platform could even elevate the Unreal Engine system to new artistic heights.

According to Nike's Twitter account, this initiative will take off next June 20, sparking excitement among fans of both brands.

Swoosh: Fusing sport, fashion and technology in the exciting web3 universe.

Recall that Swoosh is the revolutionary web3 initiative that Nike unveiled in November 2022. This platform has become the "sanctuary for Nike's virtual creations," where users have the incredible opportunity to co-create the future of the brand and be part of the development of its next-generation apparel, merging the physical with the digital. In addition, members of this vibrant community can participate in exciting initiatives, attend both physical and virtual events, and have the opportunity to meet prominent Nike athletes and designers. Not only that, lucky Swoosh customers have access to special releases and exclusive content, the ability to pre-order limited items, and the chance to compete in exciting community challenges.

As of today, the platform is in closed beta, but if you want to dive into this fascinating universe, you can register at swoosh.nike and secure your place in the pioneering community.

Swoosh and its partnership with EA Sports

Earlier this month, Swoosh surprised the world with the announcement of its upcoming partnership alongside entertainment giant, EA Sports. This exciting partnership will ensure that Swoosh's valuable digital assets will make an appearance in future EA Sports titles, allowing the renowned company's customers to express their personal style within the game world. However, as of yet, the companies have not revealed which specific games will feature Nike's innovative virtual creations, leaving everyone eager to find out.

Nike's future in the web3 space is becoming more and more fascinating, merging the passion for sports, fashion and technology into a unique experience. We can't wait to witness how this collaboration with Fortnite and the exciting opportunities Swoosh offers its users will revolutionize the digital landscape and continue to captivate those who seek the cutting edge in every step they take.

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