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TREND June 2023

Doodles and CAMP team up to elevate immersive real-life experiences

The innovative Doodles NFT collection minted on the Ethereum network has formed an exciting partnership with renowned CAMP stores, leaders in the family-focused retail market. CAMP has a presence in major U.S. cities including Los Angeles, New York, Dallas and Atlanta.

Both companies are embarking on the launch of an unprecedented retail and entertainment experience under the Doodles brand. The goal of this initiative is to expand the Doodles ecosystem by establishing a real-world emotional connection with thousands of people across generations.

In the official announcement, Doodles highlights the importance of interactive experiences when shopping or interacting outside of the digital world. What initially started as an NFT collection now aspires to become a globally recognized media franchise. CAMP is the ideal partner to help Doodles achieve this goal by providing hybrid experiences that combine shopping and gaming. This upcoming project will allow the brand to introduce its captivating characters to a broad market, while seamlessly attracting new customers to The Stoodio.

Importantly, this will be Doodles' first foray into the mainstream market. Previously, the NFT project has participated in renowned physical events such as NFT.NYC, Art Basel and SXSW, targeting non-fungible token collectors and the Web3 community.

The new partnership will include products designed for children and families, as well as a specialty store offering new Doodles toys. In addition, both companies will create a 6,000-square-foot immersive experience aimed at families. During the day, Doodles will offer activities for enthusiasts of all ages, while evening events will be held for adults. For those residing outside the United States, the company will soon unveil exciting experiences that can be enjoyed from home.

Importantly, original Doodles NFT collectors will receive exclusive benefits, such as merchandise credits, free store entry, concierge services and customization opportunities.

"We like to say that the simple act of doodling can ignite your imagination and take you to new realities. Well, I can hardly explain how much fun it's been to doodle with the CAMP team. Summer 2023 will be full of color and joy," enthused Doodles CEO Julian Holguin.

With this unprecedented partnership between Doodles and CAMP, we are about to witness a new level of immersive real-world experiences. Summer 2023 promises to be full of fun, color and excitement as Doodles' captivating characters come to life in CAMP stores. This is a unique opportunity to let our imaginations run wild and immerse ourselves in a vibrant universe created by Doodles and CAMP.

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