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TREND April 2023

Mastercard launches NFT tool to unlock Web3 software

Mastercard has launched a music-focused artist accelerator program called Music Pass, which will use blockchain technology and NFTs to help emerging artists succeed in the music industry. Artists participating in the program will have the opportunity to connect with producers, record labels, investors and other music industry experts, as well as access a wide range of resources, tools and services.

The payments firm has announced that it will issue a series of limited edition NFTs as part of the program, which can be redeemed to unlock unique opportunities and exclusive benefits. These Music Pass NFTs will be transferable, meaning that artists will be able to exchange them with each other and with other members of the community. In addition, NFTs are expected to become collector's items for music fans and digital art collectors.

The Music Pass program is part of Mastercard's strategy to expand into the NFTs and blockchain market, and is expected to be a valuable tool to help emerging artists navigate the complicated world of music. By utilizing blockchain technology, Mastercard hopes to promote greater transparency and fairness in the music industry, which will allow artists to have greater control over their career and creativity.

In other words the artist accelerator program is a support and funding program for emerging music artists that is being powered by Mastercard. In this case, Web3 technology and the issuance of NFTs is being used as part of the tool that unlocks the accelerator program for qualifying artists. Therefore, one could say that the artist accelerator program is based on software that enables the issuance and use of NFTs.

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