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The rise of NFTs and P2E games in European football

Soccer is one of the most popular sports in the world, and more and more fans are interested in collecting objects and experiences related to their favorite team. In recent years, blockchain technology has made it possible for soccer fans to own unique and exclusive digital assets, such as NFTs. Also, P2E (play-to-earn) games are gaining popularity, allowing fans to earn money while playing soccer-related games. In particular, the world of European soccer has embraced these technologies and has begun to use them to enhance the fan experience and create new revenue opportunities. In this article, we will explore the meaning of P2E games and each interesting case that has occurred in the most relevant football associations in that region.

How do NFTs work in soccer?

NFTs in soccer are mainly used for collectibles and exclusive items. Fans can purchase NFTs for their favorite teams and players, allowing them to own something unique and authentic that no one else has. NFTs can also be used as digital tickets for soccer-related matches and events.

P2E games in soccer

P2E games are online games that allow users to earn real money while playing the game. These games have become increasingly popular all over the world, and soccer is no exception. Soccer related P2E games allow fans to play soccer games online and earn money while doing it.

How do P2E games work in soccer?

P2E soccer games work in a similar way to other online P2E games. Players earn money by completing in-game tasks and challenges, and can then withdraw their money to their digital wallets. Some P2E games also allow players to earn money by selling virtual items, such as soccer jerseys and shoes.

The Italian Serie A Football League broadcasts its first match in the Metaverse

In August 2022, Italy's Serie A became the first soccer league in the world to broadcast a match live in the metaverse, a virtual space online. The match, between AC Milan and Juventus, was broadcast via the metaverse platform called Sandbox. Soccer fans were able to watch the game in a fully interactive virtual environment, allowing them to have a more immersive and engaging experience. Additionally, viewers were able to interact with other fans and players through 3D avatars.

The Scottish Professional Football League issued NFT collectible player cards

In March 2023, the Scottish Professional Football League launched collectible player cards as NFTs (non-fungible tokens), allowing football fans to own a piece of their favorite team's history. NFT cards will include player stats and will be issued in limited editions, making them valuable collector's items. In addition, the Scottish league plans to use the proceeds from the sales of the cards to improve the infrastructure of the teams and facilities.

The German Football League (Bundesliga) launches a new NFT collection

In May 2023, the German Football League (Bundesliga) launched a new collection of NFTs using the Fanzone blockchain technology platform. The collection includes a variety of collectible items, from player cards to virtual league match tickets, and offers a unique experience for soccer fans. Fans can also participate in challenges and events for exclusive rewards.

Stepn partners with Atlético de Madrid to develop 1001 NFTs sneakers

In February 2023, the sports shoe brand Stepn announced a collaboration with Atlético de Madrid to launch an exclusive collection of 1001 NFT sneakers. Each pair of shoes will be unique and collectible, allowing fans to own a piece of club history. NFTs sneakers also allow fans to interact with the team and other fans through blockchain technology, enhancing the fan experience.

AC Milan partners with MonkeyLeague to develop web3 game and NFT collection

In January 2023, AC Milan partnered with gaming platform MonkeyLeague to launch a web3 game and NFT collection. The game, called "AC Milan Legends," will allow soccer fans to collect and trade legendary AC Milan players while competing against other players online. Additionally, the NFT Collection includes exclusive and valuable items such as player-autographed jerseys.

City of Manchester Football Club launches NFTs with Puma to mark historic moment

In September 2022, Manchester City Football Club made history by launching its first collection of NFTs (non-fungible tokens) in collaboration with its kit sponsor Puma.

The collection, dubbed the "Manchester City 2021-2022 Premier League Champions NFT Collection", consists of six different NFTs celebrating the club's victory in the 2021-2022 Premier League season.

Each NFT represents a key moment in the season, from the first league victory to the crowning of the champion title. NFTs include exclusive images and videos of players celebrating and playing on the field, and only a limited number of copies were produced to ensure exclusivity and value.

The launch of this collection of NFTs marked a historic moment for football and sports in general, as Manchester City became the first major football club to launch a collection of NFTs. The collaboration with Puma also marked an important step in the evolution of partnerships between clubs and sponsors, who are now looking for ways to use emerging technologies to connect with fans in new ways.

In the words of Ferran Soriano, CEO of Manchester City Football Club, "This collaboration with Puma allows us to reach our fans in new and exciting ways, and we are excited to be the first major football club to launch a collection of NFTs. We hope that fans enjoy this new way to connect with the club and celebrate our success in the 2021-2022 season."

With the launch of this collection of NFTs, Manchester City once again demonstrated its commitment to innovation and leadership in football and the world of sports in general.

Reference links::

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