

Casio joins the metaverse with the virtual G-Shock Project, an interactive community that connects lovers of G-Shock watches, the iconic shock-resistant timepieces that were born in 1983 and have sold more than 100 million units.
The proposal includes 15,000 G-Shock Creator Pass NFTs, which provide access to co-creative projects and events within the virtual space. With this initiative, Casio seeks to expand its global user base through innovative technologies and collaborative experiences. The Polygon-based NFTs will be launched on September 23.
One of the most interesting co-creative projects is the G-Shock Creator Pass color design contest, which allows community members to choose the pass design through voting. This idea aims to redefine how G-Shock enthusiasts interact with the brand, using NFTs and the metaverse as catalysts for new experiences.
The initial launch of the project on Discord is just the beginning of Casio's venture into virtual experiences for G-Shock users. With a global distribution plan spanning several countries, Casio aims to unite fans around the world in this exciting digital frontier.
Last week, LimeWire, a marketplace for music NFTs, launched its AI Creator Studio on the Polygon blockchain. LimeWire, once known for peer-to-peer file sharing, has transformed into a marketplace for music NFTs. AI Studio, built on Polygon's Proof-of-Stake network for its speed and efficiency, aims to democratize access to AI tools, including image creation, video production and music tracks.
In addition, Sports Illustrated's fan ticketing platform, SI Tickets, introduced "Box Office by SI Tickets," a self-service event management and primary ticketing solution powered by Polygon.
Last year, Starbucks partnered with Polygon to launch "Odyssey," a web3 project introducing an NFT rewards program. This loyalty program is the first to integrate NFT technology, using Polygon's PoS network for fast and cost-effective transactions. Pepsi also launched an NFT collection called "Pepsi Black Zero Sugar," which comprises 20 digital collectibles and have been minted on the Polygon blockchain.
In early 2023, sales of NFTs showed signs of recovery, reaching nearly $2 billion in February. Trading volume in the first quarter of 2023 was up 137% from the previous quarter. However, March saw a drop in trading volume and sales, possibly influenced by the stagnant Bitcoin price. Despite April's sluggishness, the overall outlook for 2023 looks cautiously optimistic, with Ethereum and Polygon gaining prominence in the NFT space as the broader crypto market continues to impact NFT performance.
According to CoinGecko data, Polygon's market experienced a drop from 4.1% in February 2023 to 1% in June 2023. The drop was reflected in its NFTs trading volume, which plummeted significantly from $11 million in Q1 2023 to just $2 million in Q2 2023, marking a substantial 82% decline.
In February, Polygon reached a trading volume of $80 million. However, this positive trend suffered a slowdown in March 2023, reaching a yearly low with a market share of only 0.09%, with a decrease in trading volume to $20 million. In April, Polygon's NFTs had trading volume of $20.8 million, followed by $12.6 million in May and $10.3 million in June.
While Polygon experienced a slight resurgence in April 2023, capturing 1.8% of the market, since then the platform's trajectory has been on a downward slope. This decline can be attributed, in part, to the waning enthusiasm that followed the migration of y00ts, a sister project of DeGods, from Solana to Polygon at the end of March 2023. y00ts has become one of Polygon's top 10 NFTs trading collections by all-time sales volume.
NFT Trends