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BRANDS July 2023

Lacoste revolutionizes fashion with its NFT initiative!

Lacoste, the renowned Heritage sportswear brand, has taken a revolutionary step by launching its exciting NFT-powered initiative called "Undw3 Card:link". This program, whose name is pronounced "underwater," provides a personalized experience backed by blockchain technology. It debuted in June 2022, and has since captivated those who participate in Lacoste's creativity and video game contests, rewarding creators and brand builders.

Over the past year, Lacoste's vibrant web3 community has been actively engaged in creating the brand's web3 narrative through Discord, generating a staggering four million-plus messages, as confirmed by a press release shared with Metaverse Post.

But this immersive experience goes much further. On June 29, Lacoste surprised by launching 11,212 Genesis Pass NFT, authentic golden tickets that grant coveted access to Undw3.

First and foremost, these NFTs give their holders the opportunity to unlock exclusive privileges. These include the ability to customize their profile pictures with the unmistakable Lacoste branding and access to exclusive UNDW3 product capsules. In addition, lucky winners will receive valuable invitations to the prestigious Roland Garros tennis tournament and to community events held at the brand's flagship stores.

Secondly, collectors of these exciting tokens will receive rewards and have the opportunity to increase the value of their NFTs through a unique interactive experience. To immerse themselves in this initiative, participants must connect their digital wallets to a designated website. They can then participate in multiple activities and challenges to accumulate points and move up the leaderboard. The latter aspect adds a dash of rarity to participants' non-fungible tokens, endowing them with unique and valuable features. Over time, the value of these NFTs increases, generating real appeal for collectors.

Lacoste seeks to foster brand loyalty

Overall, this initiative allows Lacoste to transcend transactional interactions and foster brand loyalty. Through the recent launch of non-fungible tokens, Lacoste seeks to engage and excite its customers in an exciting universe that encompasses games and creativity.

"Walking at the forefront and pioneering the concept of dynamic NFT within our industry is a testament to our bold vision," said Catherine Spindler, deputy CEO of Lacoste. "Beyond the passing trends surrounding NFTs and the metaverse, we perceive blockchain technology as an accelerator ushering in a more inclusive and enriching digital realm. By rewarding creators and fostering horizontal relationships with our clients, we invite them to participate in our creative process."

With this cutting-edge initiative, Lacoste once again demonstrates its commitment to innovation and customer experience, taking its brand to new heights in the digital world. Fashion enthusiasts, sports lovers and Lacoste fans will no doubt be drawn to this exciting proposition that combines the best of creativity and technology.

NFT Trends

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