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Nike and Epic G revolutionize Fortnite with Airphoria: merging sports and gaming

Nike and Epic Games have brought to life the mesmerizing "Airphoria" gaming experience within Fortnite, fusing sports, gaming and culture in a unique combination. By transcending physical boundaries, these two renowned brands have teamed up to create an immersive universe that marks the beginning of an exciting future of interactive sports experiences.

Last week, Nike boasted about this innovative gaming experience on its Twitter account, generating unprecedented anticipation. Airphoria ingeniously combines the distinctive design elements of Nike's iconic Air Max line with the vibrant, ever-evolving world of Fortnite. Thanks to Epic Games's powerful Unreal Editor for Fortnite (UEFN), players have the opportunity to immerse themselves in a meticulously crafted Air Max-themed universe. Here, fans can interact in stunning ways with the coveted Air Max sneakers as they embark on an epic quest for the perfect pair.

The gaming experience masterfully deploys five legendary Air Max "Grails" (Air Max 1 OG, Air Max 97, Air Max TW, Air Max Scorpion and Air Max Pulse), majestically suspended above the virtual city. These iconic sneakers represent significant milestones in the rich history of Air Max, and their presence in the imaginative and creative environment of the "Air State" brings to life a fascinating city full of possibilities.

At the exciting launch of Airphoria, Fortnite players have the opportunity to purchase exclusive outfits for the main characters, Airie and Maxxed Out Max, in the in-game item store. These outfits are part of the coveted Airphoria Pack, which also includes the awesome Pure Sole Boombox and Maxx Stacks Back Blings accessories. In addition, to take the experience even further, Nike has launched a limited Airphoria-inspired collection, available on Nike.com in North America. In this way, a unique link has been achieved between the virtual world of Airphoria in Fortnite and the renowned Nike Air Max universe.

Nike is one of the first brands to use Epic Games' powerful Unreal Editor for Fortnite to bring Airphoria to life, paving the way for an ongoing partnership that will further unlock the future of gaming said Ron Faris, vice president and general manager of Nike Virtual Studios.

With this pioneering fusion of sports fashion, video games and culture, Nike and Epic Games have taken the gaming experience to an unprecedented level. Airphoria represents a tipping point at the intersection of these worlds, opening new doors for creativity, immersion and excitement in the virtual sports landscape. Get ready to dive into a unique universe where the passion for Air Max sneakers and the excitement of Fortnite come together in a frenzy of boundless fun and style!

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