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Mattel revolutionizes the collectible world with Hot Wheels and Barbie NFTs

Mattel, the renowned American toy manufacturer, is taking the excitement of collectibles to new heights with two exciting launches in the world of non fungible tokens (NFT). Both Hot Wheels fans and Barbie fans are in for an exciting journey into the digital world.

Starting with Hot Wheels, Mattel has announced the launch of a collection of NFTs inspired by the high-speed movie franchise, Fast & Furious. The collection, which coincides with the release of the tenth installment of the saga, Fast X, includes limited edition packs of non-fungible tokens featuring some of the franchise's most iconic cars. In the collection called "Fast & Furious NFT" can be found from Brian O'Conner's 1969 Camaro to Dominic Toretto's 1970 Dodge Charger and Suki's Honda S2000, Fast & Furious enthusiasts can purchase these digital works of art and have the opportunity to get a physical die-cast version of Suki's car seen in "2 Fast 2 Furious." The collection will be available starting May 22 from Mattel Creations, and collectors can purchase a limited edition package for $20.

But Hot Wheels isn't the only toy line joining in on the NFT fever. Mattel has also launched an exciting collaboration between Barbie and Boss Beauties. This collection features 250 types of Barbies, each designed with the unmistakable Boss Beauties style. Barbie fans can now purchase these unique editions as NFTs on the Flow blockchain, providing an opportunity for customization and collectibles in the digital world.

These releases mark Mattel's commitment to combining the digital world with real-world collectibles. The company has established a partnership with the Flow blockchain to facilitate the purchase of NFTs using credit cards, providing a seamless and accessible experience for fans.

In addition to the Hot Wheels and Barbie launches, Mattel has also explored other digital territories. Earlier this month, they surprised Star Wars fans with the launch of Cryptoys, digital collectibles that allow owners to customize their NFTs with different clothing and accessories, adding an extra layer of creativity.

Mattel has established its own NFT marketplace, Mattel Creations, which launched in November 2022. Since then, the company has demonstrated its dedication to providing unique and exciting experiences for digital collectors.

Get ready to dive into a world full of speed, fun and creativity with Mattel's exciting Hot Wheels and Barbie collections - don't miss your chance to be a part of this revolution in the world of collectibles!

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