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From Harry Potter to Batman, Warner Bros explores potential of NFTs

Warner Bros, the entertainment giant, has begun exploring the world of NFTs (non-fungible tokens) in an attempt to capitalize on the growing popularity of this new digital art form. In recent months, the company has announced several collaborations and launches of NFTs in different areas of its business.

One of Warner Bros.' first moves into the world of NFTs was through its partnership with Funko, a company specializing in the creation of action figures and other collectible products. Together, they introduced a special collection of Halloween-themed NFTs, including iconic characters such as Freddy Krueger and Chucky. This collection was sold on Funko's NFTs platform, and fans were able to purchase and own these unique digital collectibles.

In another significant move, Warner Bros. recently announced the launch of WB Movieverse, an NFTs platform that will offer a digital collectibles experience where fans can interact with characters from Warner Bros. movies and TV shows. One of the first releases from WB Movieverse was a collection of Lord of the Rings-themed NFTs, including characters such as Frodo and Gandalf. The platform will also offer opportunities to interact with Warner Bros. content, such as behind-the-scenes and exclusive interviews.

But Warner Bros.' exploration into the world of NFTs is not just limited to the creation of entertainment products. Warner's music group has also collaborated with OpenSea, an NFTs platform, to enable Warner artists to sell their music and other digital content in the form of NFTs. This collaboration aims to help artists connect with their fans in a more meaningful way and provide a new form of revenue for their work.

In addition to the collaboration with Funko and OpenSea, Warner Bros. has also ventured into the world of NFTs with two of its most popular franchises - Harry Potter and Batman. In September 2021, Warner Bros announced the launch of the WB Movieverse collection, which includes NFTs from films such as Harry Potter, Lord of the Rings and Matrix. In addition, in October 2021, a collection of Batman NFTs was launched as part of the Batman Day celebration. These initiatives demonstrate how Warner Bros. is exploring the potential of NFTs in the entertainment world and how it is adapting to new technologies to offer unique experiences to its fans.

In short, Warner Bros has embarked on an exciting venture into the world of NFTs, leveraging its expertise and broad fan base to create unique digital collectibles experiences. Whether through the creation of themed collections of NFTs, interactive platforms or collaborations with music artists, Warner Bros is embracing this new digital art form and establishing itself as a major player in the world of NFTs.

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