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BRANDS June 2023

Foot Locker revolutionizes fashion with its exclusive NFT collection!

US-based fashion and athletic footwear retailer Foot Locker has announced exciting news in its latest launch: its first ever non-fungible token collection!

This innovative initiative has been launched in the EMEA region as part of the exclusive FLX membership program, which rewards users with XPoints for every purchase made and gives them the opportunity to win exclusive prizes and rewards. In addition, FLX subscribers also enjoy free shipping on their orders. Now, FLX members will have privileged access to Foot Locker's amazing new digital collection.

Virtual Stripe Boxes

These non-fungible tokens, known as "Virtual Fringe Boxes," are true virtual gems that contain a wide variety of perks and rewards. Featured rewards include coveted FLX points, High Heat sneakers and Foot Locker gift cards.

The fascinating thing about these non-fungible tokens, according to the project's official website, is that they are not static, but evolve over time. This feature allows holders of these tokens to create and develop their digital identity within the Foot Locker environment. In addition, NFTs provide access to an exclusive community of like-minded people, thus encouraging interaction and the exchange of ideas among the lucky owners.

How to obtain these NFTs?

To obtain one of these digital collectibles, FLX members must have accumulated at least 2,000 XPoints. Users can earn points when purchasing apparel at any participating Foot Locker or Kids Foot Locker store, both online and physically. In this case, each euro spent is equivalent to 100 XPoints. In addition, points can also be earned by completing special activities and challenges in the user panel.

To redeem XPoints for the "Virtual Stripes" reward, participants simply follow the detailed instructions in their membership accounts. It is important to note that these digital collectibles are non-transferable, have no monetary value and cannot be traded or sold.

Availability

It is worth mentioning that this exciting initiative is currently only available to users residing in six countries: United Kingdom, Germany, France, Italy, Netherlands and Spain. However, it is expected that this exclusive digital collection will expand to other territories in the near future, allowing more Foot Locker enthusiasts to immerse themselves in this exciting experience. Keep an eye out for this digital evolution, as it promises to open up new and exciting possibilities for Foot Locker fans around the world!

NFT Trends

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