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Louis Vuitton fuses elegance with technology launching NFT Phygital collection

The renowned French luxury brand, Louis Vuitton, is set to surprise the world with the launch of its first NFT phygital collection. Under the name "Via", this innovative proposal will combine physical treasures and non-fungible tokens. However, only a privileged few will be able to get their hands on one of these coveted trunks, as each piece will be priced at €39,000.

To acquire one of these tokens and trunks, interested parties must register on a waiting list starting June 8. Through a dedicated website, they will be asked to connect their crypto wallets. To reach this instance it is necessary to enter the "Via" section of the collection, we provide the link here. A presentation will appear inviting us to "Start the journey", then we must scroll through the different universes presented by some mysterious boxes until we are invited to access the "Via Itinerary". After scroll through the itinerary we will finally have access to the registration button to the so coveted list.

It should be clarified that in the insctiption process we are asked to provide personal details such as name, country and wallet identification. It is important to note that this association of personal information with the wallet address has not been well received by the crypto community, which values anonymity.

On June 14, the brand will reveal more information about the launch to those selected from the waiting list. Subsequently, on June 16, they will be invited to purchase the trunks, either by paying with cryptocurrencies or fiat currency.

These NFTs will provide holders with access to future exclusive products. For example, owners will be able to acquire "keys" that will unlock access to special items. The first opportunity to acquire one of these keys will be available in mid-June. In addition, Louis Vuitton will offer members of this closed community the chance to participate in a variety of unique experiences.

Importantly, the tokens will be soul-bound, meaning that they cannot be transferred or sold. This strategy emphasizes the concept of exclusivity and fosters a true "closed community" around the brand.

Soulbound Tokens (SBT) are non-transferable tokens on the blockchain that form a person's digital identity and enable the creation of authentic trust online. Unlike NFTs, SBT cannot be exchanged and represent permanent and growing credentials that can take the form of certificates or tokens of achievements and accomplishments.

The digital identity has to do with a record on the blockchain associated with a digital wallet, i.e. the token itself does not contain any personal data, but as we mentioned in the case of Louis Vuitton personal data is requested in addition to connecting a crypto wallet, there is no possibility of that data being recorded on the blockchain or wallet due to the anonymity nature of this technology, it will simply remain in Louis Vuitton's internal records.

Louis Vuitton rose to fame as a luxury brand thanks to its iconic travel trunks, which were first manufactured in the 19th century. Now, with this upcoming NFT collection, the brand offers true Louis Vuitton fans a new way to connect with the brand's heritage and access its exclusive world.

In August 2021, Louis Vuitton introduced the free NFT-based game "Louis: the Game", commemorating 200 years since the birth of LV and educating fans about the brand's history. Players have the opportunity to collect one of 30 non-fungible tokens while interactively exploring Louis Vuitton's legacy.

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