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DressX and Bershka join forces for groundbreaking digital collection

DressX has entered into an exciting collaboration with Bershka, Inditex's renowned fashion brand, to create a groundbreaking digital collection. DressX, a leading multi-brand augmented reality fashion retailer, has previously collaborated with designers, physical stores, L'officiel and Roblox since its founding in 2019.

This time, DressX has developed eight augmented reality fashion pieces to celebrate Bershka's first digital collection. As part of the Inditex group, to which brands such as Zara, Pull&Bear, Stradivarius, Oysho, Massimo Dutti and Uterqüe also belong, Bershka currently has 1,081 stores in 71 countries, with net sales of approximately €2,012 million.

This strategic partnership allows DressX to expand its reach and reach a new audience. As a teen-targeted brand, Bershka gives DressX the opportunity to gain visibility among Generation Z (born between approximately 1995 and 2007). Digitizing clothing for a brand like this is an excellent way to promote sustainability and responsible consumption.

"DressX has created phygital (fusion between physical and digital) garments; they exist both digitally and physically. You can try the augmented reality filters and give a special touch to your posts," DressX comments about the clothes in the collection.

Now, DressX is inviting the fashion community to try on the pieces and wear them digitally to support the launch of Bershka's first digital collection. The face-printed T-shirt is available for free, while other pieces have an affordable cost ranging from $1.99 to $2.99.

People can pre-order the augmented reality items through the DressX app and share their favorite looks on social media, immersing themselves in a unique, cutting-edge digital fashion experience.

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