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BRANDS September 2022

DressX and Zepeto merge in a symphony of digital fashion in the Metaverse

In an exciting turn to the forefront of digital fashion, augmented reality retailer DressX has announced its exciting partnership with innovative Metaverse platform Zepeto. This high-impact alliance will result in a unique and dazzling fashion collection designed to captivate style lovers in the vast virtual universe.

DressX, the pioneering digital fashion retailer, will join forces with influential content creator and virtual fashionista, Monica Quin, who is recognized and followed by a vibrant community on Zepeto. With her unparalleled aesthetic and talent for creating stunning lookbooks, tutorials and captivating Zepeto stories, Monica has captivated over 950,000 followers since joining the virtual world in 2018.

The stunning digital collection, DressX x Zepeto, will capture Monica's unique essence and signature color spectrum in five captivating ensembles. These couture pieces will be available exclusively for Zepeto in-game avatars, allowing users to express their personal style in a way never before seen in the Metaverse.

But that's not all. DressX users will have the opportunity to experience augmented reality fashion at its finest through the platform's app. With a selection of stunning and realistic virtual garments, DressX will give its followers the chance to adorn their avatars with unique and fascinating garments, thus redefining the way we understand fashion in the digital age.

DressX founders Daria Shapovalova and Natalia Modenova enthusiastically emphasized that this collaboration is not only a partnership between two creative forces, but also a vision of the future of fashion. "This collection, created by our purely digital fashion company and curated by Zepeto's influential native avatar, offers a glimpse into a future where ideas are born and come to life fully and authentically in the digital world. The new generation of users is socializing and building their identities without boundaries in the Metaverse, and DressX is honored to provide the ultimate meta closet for their lives on Web3," they said excitedly.

The partnership with Zepeto is just the latest of DressX's impressive achievements. Since the launch of its stunning "Metacloset" collection for Meta Avatar Store, the digital fashion retailer has left an indelible mark on the industry. Its exceptional floral fisherman's hat, the first free item from Metacloset, has already left users eager for more. DressX has promised to delight its followers with new collections for Meta every month, meaning that digital fashion lovers will be able to constantly refresh their closet in the fascinating world of the Metaverse.

Get ready to immerse yourself in a universe of limitless style and creativity as DressX and Zepeto join forces in a symphony of digital fashion that will delight your senses and take you to new horizons in the Metaverse - don't miss out on this unique and exciting experience!

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