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Bulgari World: Italian Fashion Brand Shines in Zepeto's Metaverse

Bulgari, the iconic Italian luxury fashion brand, has taken a bold step into the future by entering the metaverse in partnership with Zepeto, Asia's leading metaverse platform. Together, they have created "Bulgari World," an exclusive virtual world that promises to take the Bulgari experience to new heights.

At the heart of Bulgari World is a virtual pop-up store called "BVLGARI SUNSET IN JEJU." Inspired by dazzling summer skies and warm golden colors, this online store allows users to explore the brand's captivating Resort 2022 Collection. From elegant jewelry to exquisite accessories, fashion lovers will be able to discover and experience Bulgari's distinctive style in this digital world.

But the fun doesn't stop there. Bulgari has prepared an exciting quest where users can obtain exclusive accessories and clothing from the renowned B.zero1, Divas' Dream and Serpenti collections to customize their avatars. This interaction between the physical and the virtual allows Bulgari fans to carry the brand's elegance and luxury with them in all aspects of their digital lives.

However, Bulgari has not limited itself to the metaverse. The brand has opened a new retail store at Parnas Hotel Jeju, located in South Korea, offering Bulgari enthusiasts an unparalleled physical experience. Alongside the store, Bulgari has also opened a café for those who wish to enjoy a moment of indulgence while immersing themselves in the beauty and style of the brand.

The launch of Bulgari World and the partnership with Zepeto has been celebrated with a live virtual event hosted by the avatar of Bulgari's global ambassador, K-pop star Blackpink Lisa. Zepeto users had the opportunity to be part of this unique experience, interacting with Lisa's avatar and capturing memories in the form of virtual selfies. With a community of over 320 million users, Zepeto has become a desired destination for renowned fashion brands looking to expand their horizons in the Web3 world.

Bulgari has once again demonstrated its ability to combine fashion sophistication with technological innovation. With its foray into the metaverse and the creation of Bulgari World, the Italian brand has set a new standard in the industry, opening the doors to a world of creative possibilities and interaction with its followers. Bulgari continues to stand out as a visionary force in fashion, taking luxury and style to new digital frontiers.

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