Loading...

The Sandbox-Renault join forces to bring automotive experience to the Metaverse

Virtual world platform The Sandbox has announced an exciting partnership with the South Korean division of French automaker Renault. This collaboration is primarily aimed at developing new ways to experience automobiles in the Metaverse, providing users with a vast virtual entertainment space.

Renault is looking to establish its presence in the Metaverse and to achieve this, it will be supported by The Sandbox Korea in terms of marketing and organizing brand partnerships within the platform. Both companies have a vision to build a long-term collaborative strategy, with a special focus on the new digital native generations.

"This partnership is an excellent example of how The Sandbox can develop collaborations without boundaries in the industry. We can introduce new types of experiences that combine automobiles and digital assets at The Sandbox," commented Cindy Lee, executive director of The Sandbox Korea.

Currently, several automakers are exploring marketing strategies in the Web3 environment. In April this year, Lamborghini auctioned a one-of-a-kind NFT of the Last Aventador Coupe, a never-before-released supercar, in collaboration with DJ Steve Aoki and Vogue Singapore Metaverse editor Krista Kim. In May, German automakers Volkswagen and Audi presented their plans for Virtual Reality and technological innovations.

Not far behind was the Korean manufacturer Hyundai Motor Company, which also presented its virtual mobility experience in partnership with the Metaverse Zepeto platform.

With this strategic partnership between The Sandbox and Renault, the automotive industry enters a new level of immersion and participation within the Metaverse, creating a unique synergy between the physical and digital worlds. Auto enthusiasts and Metaverse users can expect exciting developments and experiences in this fusion of technology and passion for vehicles.

NFT Trends