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BRANDS April 2022

Fusing fashion-technology: Nike and RTFKT introduce virtual sneakers CryptoKicks

Nike and RTFKT have taken a bold step into the future of fashion by launching a collection of virtual sneakers called CryptoKicks. This collaboration stems from Nike's acquisition of virtual fashion startup RTFKT in December 2021.

In February 2022, RTFKT surprised the world with the launch of its NFT, called MNLTH. This non-fungible token featured an intriguing metallic cube displaying the Nike and RTFKT logos. Collectors of MNLTH NFT were invited to participate in exciting "missions" posted on RTFKT's Discord and Twitter channels.

The mystery was unveiled on April 22, when the exciting collaboration between RTFKT and Nike was revealed: the RTFKT x NIKE CRYPTOKICKS NFT, a pair of virtual Nike Dunk genesis sneakers. What's most fascinating is that each shoe token possesses unique properties, divided into categories such as artifact, mod and vial.

This revolutionary collection is designed for use in the Metaverse worlds and can be customized using 'Skin Vials' collectibles. In addition, the OpenSea page for the RTFKT X NIKE MONOLITH collection suggests that there will be more MNLTH NFT reveals in the future, as the 'MNTLH Quest continues...'.

Currently, the minimum value of an NFT is 5,235 ETH (approximately $15,000), and trading volume reaches X ETH. This fascinating fusion of fashion and technology represents an exciting step forward at the intersection of art, fashion and innovation. These virtual sneakers are not only a symbol of style, but also a gateway to the future of fashion and digital experience.

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