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RTFKT, Nike's virtual sneakers, lands in film and TV with CAA

In an exciting turn of events, innovative Nike-owned virtual sneaker studio RTFKT has announced its partnership with prestigious talent agency CAA to bring its fascinating world of intellectual property to the big screen and television. According to the renowned Hollywood Reporter, this bold move marks the beginning of a new era for RTFKT.

But the collaboration between RTFKT and CAA doesn't stop there. The two companies will team up to create webinars and educational programs that will benefit artists interested in the fascinating world of cryptocurrencies and 3D art. These events will take place on popular platforms such as Discord and Twitter Spaces, and promise to be an enriching and unique experience for talented artists looking to delve into this dizzying universe.

RTFKT's meteoric rise since its launch in 2020 has been impressive. Co-founders Benito Pagotto, Chris Le and Steven Vasilev managed to capture the attention of major investors, led by Andreesen Horowitz, in a seed round that gave them a valuation of $33.3 million, raising an investment of $8 million. An achievement that speaks to the innovative potential and cutting-edge vision of this pioneering studio.

Nike's acquisition of RTFKT in late 2021 did not go unnoticed at a time when NFTs and the metaverse were on everyone's lips. With anticipation growing around these disruptive technologies, Nike made the strategic decision to secure the future of the virtual sneaker studio, although the details of the acquisition were kept under wraps.

Since then, RTFKT has proven its ability to partner with renowned artists and market-leading brands. Its collaboration with acclaimed artist Takashi Murakami resulted in the famous Clone X NFT collection, consisting of 20,000 unique avatars that can be used in various Metaverse platforms, virtual meetings, NFT-based games and as amazing augmented reality filters. To date, this incredible collection has generated secondary sales in excess of $500,000, making it clear the impact RTFKT has made on the virtual sneaker landscape.

Last August, lucky owners of the coveted Clone X avatars received exclusive rewards, including the opportunity to unlock physical RTFKT fashion items. Sneakers, hoodies, t-shirts, jackets, hats, socks and accessories became the delight of collectors and style lovers looking to bring their passion into the tangible world.

RTFKT's most notable releases include the acclaimed Cryptokicks, the stunning Genesis AR hoodie and a captivating augmented reality helmet. In addition, the studio has surprised by teaming up with iconic brands such as Rimowa and Byredo in the creation of a metaverse perfume, breaking the boundaries of creativity and merging fashion with technological innovation.

Benito Pagotto, one of RTFKT's co-founders, expressed his excitement in a statement: "We have always built our brand with the purpose of inspiring the next generation of creators, accelerating a future where talent and creativity merge with cultures and technologies in new ways. To be able to work alongside a world-class team and explore new mediums for our intellectual property and creativity, such as film and television, and define the future of interactive storytelling, is a dream come true."

RTFKT now joins other renowned web3 projects such as Moonbirds, Boss Beauties, Deadfellaz, Cryptopunks, World of Women and BAYC in talent representation. This exciting move allows them to expand their intellectual property beyond the web3 realm and explore partnerships with brands, media, merchandising and events, opening up a universe of possibilities for their growth and reach.

The alliance between RTFKT and CAA marks a momentous milestone in the world of virtual art and digital sneakers. We are witnessing the birth of a new era where talent and technology merge to create unique and revolutionary experiences. RTFKT's promising future and its impact on visual and digital culture are destined to leave an indelible mark on history. Let's stay tuned for this exciting journey into the unknown!

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