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BRANDS April 2022

SoleSavy redefines collecting with its NFT sneaker release

SoleSavy, the iconic sneaker Tucson community founded by Justin Dusanj and Dejan Pralica in 2018, has taken an exciting leap into the Metaverse by announcing the NFT release of a custom pair of sneakers. The limited edition footwear, known as SS4, will be available online starting April 18.

With thousands of sneaker enthusiasts in North America, entering the Metaverse gives SoleSavy the opportunity to captivate a new target audience of sneaker lovers. The brand plans to release 2,018 NFTs, each corresponding to a physical pair of sneakers.

To obtain a pair of these exclusive sneakers, the brand's customers will need to mint the NFT using MetaMask or Wallet Connect. The price of the NFT SS4 will be 0.18 ETH. NFT owners will have the privilege of claiming a physical pair of SS4 sneakers, whose retail value is approximately $300 (must be claimed by June 15, 2022).

But that's not all. Purchasing an NFT SS4 will also grant holders a number of exclusive benefits and experiences. These include access to in-person events, starting with NFT New York City in June 2022, merchandise and giveaways, access to the Metalink community, and future digital and physical releases. Even non-members of SoleSavy will receive a free 3-month trial membership, valued at $99.

With its foray into the NFT world, SoleSavy is not only positioning itself as a pioneer in sneaker collecting, but also pushing the boundaries of sneaker fashion and culture. This exciting fusion of blockchain technology and a passion for sneakers is redefining the way fans interact with and own their most coveted pairs. It's an exciting step into the future of sneaker collecting and the sneaker experience.

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