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Nestlé revolutionizes breakfast with "Metaclub Cereals" at Decentraland

In an exciting step into the technological forefront, Nestlé has decided to join the Metaverse phenomenon with its latest launch: "Metaclub Cereals". The renowned Swiss food and beverage company is entering the virtual world of Decentraland with an unprecedented breakfast experience.

Nestlé's Cereales Metaclub is much more than just a virtual adventure. Aware of the importance of ecology, they have created an experience that combines sustainable challenges and exciting profit-making games. Each of the ten virtual locations in Decentraland offers a unique experience, and one of the highlights is the Anghami Lab Rooftop. This virtual space is a true paradise for music lovers, where visitors can enjoy their favorite beats and get carried away by the rhythm. In addition, those who participate in the Nestlé Cereals Metaclub will have the chance to win exclusive subscriptions to Anghami Plus, the music streaming platform that offers a wide selection of genres, from "Arabic Indie" to "Dance Arabia" and "Egyptian Oldies".

But that's not all. Players will also have the exciting possibility to purchase or claim their own limited edition portable NFTs. These unique pieces will allow them to stand out and show off their style in the Metaverse. Most importantly, all proceeds generated from the sale of these NFT will go to the Rainforest Alliance, a non-profit organization that works hard to protect forests and improve the quality of life for farmers and forest communities, thus promoting human rights.

Bahaa Boulmona, Cereal Partners Worldwide (Nestlé and General Mills) Brand Manager for the Middle East and North Africa, said, "Our Nestlé Cereal MetaClub offers a unique channel to engage and connect with younger audiences, educating them on sustainability issues while immersing them in an omnichannel brand experience." Nestlé is proud to leverage this new digital medium to convey core values and raise awareness about the importance of responsible eating.

Decentraland has become the destination of choice for numerous traditional companies looking to establish a presence in the virtual world. In January of this year, the renowned pet food brand Pedigree launched its own metaverse initiative, Fosterverse," with the goal of reminding users of the importance of adopting pets in rescue.

With the launch of "Metaclub Cereals," Nestlé is taking a bold step into the future, demonstrating its commitment to innovation and its passion for delivering unique experiences to its consumers. The Metaverse is revolutionizing the way we interact with brands and, thanks to Nestlé, we can now also enjoy a virtual breakfast full of flavor and sustainability in Decentraland. The evolution of breakfast has arrived!

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