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Pedigree revolutionizes: Adopt dogs in the Decentraland metaverse!

In an exciting step into the future, Pedigree, the renowned pet food brand owned by Mars, has taken a leap into the Metaverse by launching FosterVerse in Decentraland. This revolutionary project allows real rescue dogs to temporarily find a virtual home in a world full of possibilities, all with the goal of helping dogs in need.

Decentraland users now have the unique opportunity to virtually adopt real rescue dogs in their own virtual lands. By uploading 3D avatars of the adorable canines available for adoption, participants can learn the stories and adoption status of each of them.

Importantly, this project goes beyond the virtual. Those who meet these rescued dogs in Decentraland will be able to give them a real-life home through the "Adopt Me" initiative. Thanks to Adopt a Pet, a subsidiary of kinship, which connects more than 21,000 animal shelters and pet adoption agencies, a platform is provided for these canines to be promoted to millions of potential adopters each month, free of charge. Who knows? Maybe interacting with a dog in the Metaverse could inspire users to give a dog a home in the real world.

But that's not all. Visitors to FosterVerse also have the opportunity to contribute to the welfare of these rescued dogs through donations. This program invites all dog lovers, regardless of whether they own property in Decentraland, to make a positive impact on the lives of these adoptable pets.

In a truly heartwarming gesture, Pedigree has pledged to match donations made up to $100,000, earmarking them for the Pedigree Foundation's annual grant program. The focus will be on furthering the funding of shelter and rescue programs nationwide. In addition, participants in this campaign will have the exciting opportunity to win special FosterVerse-themed items, which they can use in Decentraland as a reward for their valuable support.

This exciting initiative will run until March 24, 2023. Decentraland users can also take their commitment to the next level by deploying their own adopted dogs in the Metaverse, creating a virtual version of their beloved pets.

It's time to step into a future where dog care and adoption transcends the boundaries of the real thing and embraces the amazing world of the metaverse! Pedigree and Decentraland are paving the way, so join the adventure and help give a home to those who need it most!

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